Affiliates News

How to Build a Niche Market (By Focusing on your Geo-Location Audience)

Thursday, 06 February 2020

The global online gaming market is a multi-billion dollar market and there is great scope for affiliates to make tons of cash provided they know what they are doing. However, because the online gaming industry is so competitive, a lot of new and small affiliate marketers tend to get overwhelmed and sometimes even discouraged about being a successful gaming affiliate.


They have reason to be concerned because it is not easy to be a successful gaming affiliate – unless you know what you are doing and have a tried and tested affiliate strategy that will help you quickly establish yourself as a profitable affiliate. 


In this text, we list out key steps that you need to follow to become a successful online gaming affiliate. 


Focus On A Niche Market


When it comes to being a successful gaming affiliate, you need to understand that ‘less is more’. This means that you are likely to have a lot more success in your affiliate business when you focus on a particular niche market. 




Many affiliates struggle because they target a huge gaming market and end up spending loads of money on Google Ads and SEO tactics but get little to no results. This is because they have failed to narrow the niche and are hence competing with too many fellow affiliates and super affiliates. 


“Less is more” comes into play when you decide to narrow down your market and focus on a specific segment of players. So instead of targeting all online players in the European Union (EU) for example, why don’t you focus on targeting players in one or two EU countries. Likewise if you are targeting the entire Scandinavian market, you should first start with just one Scandinavian country and when you find success, add another to your list.


A good way to start is to focus on your geo-location audience as you should have first-hand knowledge of the market, making it easier for you to know what the current gaming flavour is in the market!


What Is Your Market?


Before you decide to jump into the affiliate gaming market, you first need to determine which market you are going to target as the gaming market is massive: covering online casino games, sports betting, daily fantasy sports, e-sports, online poker and live casino games. 




It is always tempting to target multiple markets as you think the bigger your reach is, the bigger your profits are going to be! However, this is not the case because when you target multiple gaming markets you have a lot more competition and most new or small affiliates end up being small fish in a mighty ocean.


The way to go about it is to focus on being a big fish in a small pond. For that to happen, you got to choose one gaming niche and focus on that exclusively. So if you are targeting a certain country, then you have to do a little market research and find out what kind of games really get their attention. For example, Australians who are known as the world’s worst gamblers love their pokies (slots). Therefore, if you are targeting the Australian market, it would make more sense for you to promote online pokies than promoting online poker.


If you were focusing on the United States, then it is a good idea for you to focus on sports betting as a number of states have legalized sports betting this year and more states are expected to jump on the sports betting bandwagon next year. 




So the key to choosing your market is to do a little research and then fixate on one niche gaming market that has the potential to grow in the coming years. This is the best way for you to quickly establish yourself as a gaming authority in your niche market as you can focus entirely on one niche market and provide expert advice and content to help your list.


Providing Valuable Content


You don’t have to have a huge budget to be a successful gaming affiliate. There are ways for you to increase your subscriber base without having to spend loads of cash on marketing and advertising services. The best way to do this is to set up your own blog and then publish valuable content on a consistent basis to help your viewers and those who sign-up to your list.


Remember that a first impression is always the best impression. Which means you should have a user friendly website that is easy to read and browse. While it is important to have an easy to navigate website, it is even more important to have valuable content that offers your viewers tips, tricks and strategies into the gaming market that you are targeting.


Don’t have a blog which generates content covering a whole range of online gaming services. Make sure you specifically customize your blog posts, videos and podcasts to specifically target your niche market audience and provide them with insight and knowledge that will make them see you as an authority in this gaming niche. 




When you do this you will automatically establish a relationship of trust with your viewers and lists. This is essential to being a successful gaming affiliate because when you have this relationship with your subscribers, you can recommend the online casino or sportsbook that you are affiliated with and list out the positives of signing-up. 


Your subscribers are now more likely to take your advice and heed your recommendation and sign-up to the online casino you mentioned in your affiliate link because they trust that you not only know the market but will also only recommend the online gaming websites that are safe, reliable and trustworthy.


Start Today


Don’t be daunted about jumping into the online gaming affiliate market. The steps we laid out will give you a head start over the rest of the competition and turn you into a successful affiliate.


Latest Articles

We at PAW always aim to give our affiliates something to look forward to - so we are presenting you with the June 2022 PAW Exclusive Promotions. With these, you will be able to promote some of the best rake races and freerolls you can find online!   If you are an affiliate looking for somethi....

The most pronounced reason for joining poker affiliate marketing is to earn some income.  Especially when the coronavirus pandemic is taking away your usual job opportunities, all of us are trying to make money online.  As an affiliate, you get to work from the comfort of your home. &nb....

TOP 5 REASONS (Special if you play or have played poker)   Lockdown is for most countries real-life business drops and online business grow, and poker has grown a lot (read about this here: The Second Wave Of An Online Poker Boom) You can work from home and you can work any time on the da....

CONCENTRATE ON HIGH-QUALITY CONTENT   High quality content became a decisive factor for your website’s rank popularity a long time ago and it’s still in first place. The better content you create, the more people notice you and your work becomes appreciated.    Google ....

At the beginning of the Covid-19 pandemic, many countries enforced lockdowns and social distancing measures to halt the spread of the coronavirus.  We are now facing the second wave of coronavirus that may force renewed lockdowns. This new wave is partially due to policy softening under press....

Online poker is always changing: networks open and close, poker sites move or change policy, affiliate programs get updated or terminated…   These are all normal and somewhat expected occurrences in this business.    However, some sites have a much more stable and better tr....

Launched in 1999, and owned by a technology leader in the gambling and financial trading industries - Playtech, iPoker is a massive network in the iGaming world, composed of 18 sites. Today, Playtech is welcoming MPN skins onto its platform, as MPN has made their decision to close after an extensiv....

As the world is dealing with devastating effects of the coronavirus pandemic, many governments are employing drastic measures to try to control the outbreak and lessen the effects on people and businesses. Some of these measures such as forced closures of stores, restaurants and other businesses hav....


Receive all the latest News, Tips and Deals from PokerAffiliateWare