Affiliates News

The Most Reliable SEO Tips for Gaming

Thursday, 04 May 2017

The digital marketing platform has been revolutionized by the ever-evolving Search Engine Optimization. Leading search engines such as Google are always on the prowl to make user experience excellent by coming up with ways of delivering targeted search results accurately and promptly. They also switch their algorithms frequently to accommodate the changes in SEO and digital marketing. That can be a big blow to the SERPs of most sites, particularly in the online gaming industry, if they don't adapt to these changes. It is, therefore, important to lay out a robust SEO baseline that will see your site through any shifts in the marketing strategies.

These are some of the ways to accomplish that.

Web Categorization and Topical Trust Flow

The SEO tools in 2017 have gone a step further to categorize the web by domains, web pages and subdomains, which is a big step for online marketers and business analysts. The new categorization strategy differs from the previous Open Directory Project in which sites that weren’t in the manually reviewed directory were considered not classified. Categorization now shows the exact location of pages within a site or any topic within a particular page by following the topical trust flow.

Topical Trust Flow

The application of topic trust flow could be demonstrated in the gaming category as follows. A leading SEO tool,
Majestic.com, can be used to find the online gaming most authoritative site between pokerstop.com and flopturnriver.com for instance. From the comparison of their topic trust flows, there is little overlap because both the two gaming sites have notable credence in the games and gambling sections.

 

pokerstop analyze flopturnriver analyze

Backlinks and Crowd Marketing

Mixing of purchased links with the ones acquired naturally can provide excellent results with regards to a gaming site’s SERPs. Use multiple link-building strategies while also providing excellent-quality backlinks through crowd marketing.

Site Optimization for Phones

Most gaming sites now offer their casino and poker services on mobile phones either through downloadable apps or mobile optimized websites. Google recently adopted an indexing strategy for mobile sites which is quite different from the contemporary site indexing. This will lead to prioritizing of mobile websites in the search listings. Therefore, websites have to adopt mobile optimization to perform better in the search results.

Latest Articles

We at PokerAffiliateWare (PAW) always aim to give our affiliates something to look forward to - so we are presenting you with the December 2023 PAW Exclusive Promotions. With these, you will be able to promote some of the best rake races and freerolls you can find online!   If you are an affi....

We at PokerAffiliateWare (PAW) always aim to give our affiliates something to look forward to - so we are presenting you with the November 2023 PAW Exclusive Promotions. With these, you will be able to promote some of the best rake races and freerolls you can find online!   If you are an affi....

The most pronounced reason for joining poker affiliate marketing is to earn some income.  Especially when the coronavirus pandemic is taking away your usual job opportunities, all of us are trying to make money online.  As an affiliate, you get to work from the comfort of your home. &nb....

TOP 5 REASONS (Special if you play or have played poker)   Lockdown is for most countries real-life business drops and online business grow, and poker has grown a lot (read about this here: The Second Wave Of An Online Poker Boom) You can work from home and you can work any time on the da....

CONCENTRATE ON HIGH-QUALITY CONTENT   High quality content became a decisive factor for your website’s rank popularity a long time ago and it’s still in first place. The better content you create, the more people notice you and your work becomes appreciated.    Google ....

At the beginning of the Covid-19 pandemic, many countries enforced lockdowns and social distancing measures to halt the spread of the coronavirus.  We are now facing the second wave of coronavirus that may force renewed lockdowns. This new wave is partially due to policy softening under press....

Online poker is always changing: networks open and close, poker sites move or change policy, affiliate programs get updated or terminated…   These are all normal and somewhat expected occurrences in this business.    However, some sites have a much more stable and better tr....

Launched in 1999, and owned by a technology leader in the gambling and financial trading industries - Playtech, iPoker is a massive network in the iGaming world, composed of 18 sites. Today, Playtech is welcoming MPN skins onto its platform, as MPN has made their decision to close after an extensiv....

NEWSLETTER SUBSCRIPTION

Receive all the latest News, Tips and Deals from PokerAffiliateWare