4 REASONS FOR USING TWITTER IN AFFILIATE MARKETING

Thursday, 11 February 2016

4 REASONS FOR USING TWITTER IN AFFILIATE MARKETING

Audience building is one of the most important tasks for any affiliate marketer. There are many useful ways and many different platforms one can use to build an audience. In this article, we will focus on Twitter.

Here are 4 benefits of using Twitter in affiliate marketing.

1. SPEED AND EASE OF USE

Relaying messages is a big part of any affiliate marketers job and speed and ease of use are always essential. Getting your messages across as quickly as possible is often vital, especially when dealing with special offers, last-minute promotions and deals that only run for a limited amount of time. These kinds of deals are often used to make an extra push to increase the interest in the product and Twitter is probably the best platform for that strategy.

These kind of short time promotions are all happening in the here-and-now and there is no place that follows and sets trends as fast and easy as Twitter. In order to maximize the results of your campaign, increase traffic, and get through to as many people as possible, think about sending your tweets to accounts that are more likely to retweet the message (the product company, advertisers etc.)

Ease of use is also critical since sending large numbers of messages is probably a big part of your daily routine, Doing things in the easiest way possible, without all the complicated hassle is a big help.

2. CONVERSATION GENERATOR

More than anything, Twitter is a conversation based platform. It’s demographics are not as specialized as they are on Instagram, blogs etc. On Twitter, all kinds of people interested in many different things gather together in a community to share ideas, thoughts and to converse. Some of these conversations can generate a lot of interest and using that potential is important for the effective use Twitter in affiliate marketing. So, it is important not only to focus on the substance of the products and deals you are promoting, but to add a little bit of personality by informing or entertaining your audience. This will “humanize” your efforts thus attracting more interest and attention to your posts.

If you know how to converse and you can pull off some wit, charm or be funny or interesting in any way, this endeavor can really pay off and attract a substantial amount of new traffic to your site.

3. RAISING BRAND AWARENESS AND GETTING CLOSE TO YOU CUSTOMERS

Twitter is a social media platform people use very often, not only to post their own tweets but also to read and follow others. This enormous rate of usage is important because it opens up a vast amount of space for promoting your own brand and products. Using this space as effective and as often is crucial. As we have said before, getting closer to your potential users and customers is really the key. If you present yourself and your company as someone human, likeable and easy to understand and relate to, you are not only more likely to be approached by new customers, but they are more likely to remain loyal to you and your business. So, invest you time and energy in building a solid and trusting relationship with your audience.

4. GLOBAL PLATFORM WITH A COMMUNITY FEEL

Twitter is a global platform that unites all kinds of different people, the content and links they share. It is because of this that Twitter users often use this platform to browse and get to the content they find interesting.

This trend of browsing the internet through Twitter is gaining popularity among the millennials and all other people prone to frequent use of their smartphones. For this reason, it is immensely important to be in touch with this technology. If you want your site to be accessible and look good on any device, OS and platform, it will need to be upgraded to the latest tech standard. In this respect, Twitter is simple, reliable and it runs smoothly on every device and platform.

As with other internet sites and platforms, Twitter forms a unique community of users. It is a place people go to spend their time, share and exchange thoughts and ideas. It is a place where they inform themselves, converse and ultimately meet and connect with other people.

Sending promotions is often not enough so join the conversation and do your best to become a valuable part of the community.

Sending promotions is often not enough. In order to be successful on this this platform you simply need to join in and become a part of the community. So, take part in conversations of your interest, meet new people and connect with them on a level that is deeper than pure business.

When seen in this light, it is easy to understand how important an affiliate marketers presence actually is. With over 300 million monthly users at the end of 2015 and close to 1 billion accounts, this is a platform that any serious marketer just cannot ignore.