Affiliates News

The Right Way To Promote Online Casinos

Monday, 04 January 2016

Spending some time perfecting your affiliate program can be a huge investment that must be done right. Attracting and appealing to different pools of users is the key to success in this endeavor. Casino players for example are different than sports betters or poker studs and understanding these differences is essential.

 

Here are some advices on how to get the best of your online casino marketing campaign.

 

Taking on an already saturated market is no easy task.

As soon as you decide to start, you realize that there is already a considerable number of people who have been doing this for a long time. Don't let this fact get you down. So many markets are deemed saturated and people still succeed in making money. Saturated market does not necessarily mean every customer or user is really satisfied. On the contrary, there are many unsatisfied customers or users just waiting for a better deal. So, keep your hopes up, learn how to  promote better and offer better deals. There are still ways to make an advantage.

 

Go far into the niche.

In such a segmented, connected place, marketing to everyone is one of the worst strategies you can have.You need to invest time to explore and investigate the key words, phrases, players, helpers etc. in your niche. Focus your efforts on these battlefields and  don't forget to identify your target groups as precisely as you can.

 

Be creative, adjust your thinking,

After some time, saturated markets often become dull places where people constantly copy each other. Inventing something completely new is not necessary. Just make sure you create something that separates you from the bunch. A defining trait that will make you stand out.

 

Guard your money

Don't rush into investing money in lots of ads, exposure etc. at the very beginning. The investment itself is never a substitute for making wise strategic decisions, so be patient and wait for the right moment or a right piece of information or insight.

Specific market differences play a key role in attempting to shape your promotions the right way. While poker or sports betting markets focus on skill, casino promotions is often focused on luck and chance. Everyone knows it is impossible to beat a casino in a long term battle, but the unpredictability of chance and the idea of a million dollar jackpot is certainly always enticing.

Lucky happens. People really do occasionally win big in casinos and everyone wants to believe that they might be that one. It's a fun idea that will never cease to be alluring.

 

Investigate available market offers.

One of the ways you can gain valuable knowledge and get a better idea on what to offer and how to promote - is to learn from already existing offers on the market. You will soon notice a pattern. Free spins, deposit bonuses, loyalty schemes etc, each of these options represents a different way to get to a different customer base and you need to understand the inner workings of these phenomenon. For example, free spins usually bring new players, deposit bonuses attract users to apply and start playing for real money while loyalty schemes make them stay. Also, don’t forget to include the short term promotion deals that often include casino tournaments, lottery picks and free money bonuses.

Each option has its own purpose and combining them to get the best effect is something you will need to learn. Find ways to get a free spinner to apply and make a deposit or try to make a regular user succumb to a loyalty scheme etc.

 

There are many reasons people try online casinos. From inability to live out an already created fantasy in reality, to motivating news stories, movies etc.

 

Identifying factors that motivate your players to apply is the key insight you need. So, invest time, investigate the competition and its ways and try to gain an advantage.

 

Here are some Casino deals you can promote:

 

EuroGrandMore Details

25% Revenue Share / $150 CPA

_____________________________________

Winner CasinoMore Details

$150 CPA

_____________________________________

21 NovaMore Details

25% Revenue Share / $150 CPA

_____________________________________

Europa CasinoMore Details

30% Revenue Share

_____________________________________

 

For other deals on PAW see here: Casino deals

 

Latest Articles

We at PAW always aim to give our affiliates something to look forward to - so we are presenting you with the August 2022 PAW Exclusive Promotions. With these, you will be able to promote some of the best rake races and freerolls you can find online!   If you are an affiliate looking for somet....

We at PAW always aim to give our affiliates something to look forward to - so we are presenting you with the July 2022 PAW Exclusive Promotions. With these, you will be able to promote some of the best rake races and freerolls you can find online!   If you are an affiliate looking for somethi....

The most pronounced reason for joining poker affiliate marketing is to earn some income.  Especially when the coronavirus pandemic is taking away your usual job opportunities, all of us are trying to make money online.  As an affiliate, you get to work from the comfort of your home. &nb....

TOP 5 REASONS (Special if you play or have played poker)   Lockdown is for most countries real-life business drops and online business grow, and poker has grown a lot (read about this here: The Second Wave Of An Online Poker Boom) You can work from home and you can work any time on the da....

CONCENTRATE ON HIGH-QUALITY CONTENT   High quality content became a decisive factor for your website’s rank popularity a long time ago and it’s still in first place. The better content you create, the more people notice you and your work becomes appreciated.    Google ....

At the beginning of the Covid-19 pandemic, many countries enforced lockdowns and social distancing measures to halt the spread of the coronavirus.  We are now facing the second wave of coronavirus that may force renewed lockdowns. This new wave is partially due to policy softening under press....

Online poker is always changing: networks open and close, poker sites move or change policy, affiliate programs get updated or terminated…   These are all normal and somewhat expected occurrences in this business.    However, some sites have a much more stable and better tr....

Launched in 1999, and owned by a technology leader in the gambling and financial trading industries - Playtech, iPoker is a massive network in the iGaming world, composed of 18 sites. Today, Playtech is welcoming MPN skins onto its platform, as MPN has made their decision to close after an extensiv....

NEWSLETTER SUBSCRIPTION

Receive all the latest News, Tips and Deals from PokerAffiliateWare