Affiliates News

The Right Way To Promote Online Casinos

Monday, 04 January 2016

Spending some time perfecting your affiliate program can be a huge investment that must be done right. Attracting and appealing to different pools of users is the key to success in this endeavor. Casino players for example are different than sports betters or poker studs and understanding these differences is essential.


Here are some advices on how to get the best of your online casino marketing campaign.


Taking on an already saturated market is no easy task.

As soon as you decide to start, you realize that there is already a considerable number of people who have been doing this for a long time. Don't let this fact get you down. So many markets are deemed saturated and people still succeed in making money. Saturated market does not necessarily mean every customer or user is really satisfied. On the contrary, there are many unsatisfied customers or users just waiting for a better deal. So, keep your hopes up, learn how to  promote better and offer better deals. There are still ways to make an advantage.


Go far into the niche.

In such a segmented, connected place, marketing to everyone is one of the worst strategies you can have.You need to invest time to explore and investigate the key words, phrases, players, helpers etc. in your niche. Focus your efforts on these battlefields and  don't forget to identify your target groups as precisely as you can.


Be creative, adjust your thinking,

After some time, saturated markets often become dull places where people constantly copy each other. Inventing something completely new is not necessary. Just make sure you create something that separates you from the bunch. A defining trait that will make you stand out.


Guard your money

Don't rush into investing money in lots of ads, exposure etc. at the very beginning. The investment itself is never a substitute for making wise strategic decisions, so be patient and wait for the right moment or a right piece of information or insight.

Specific market differences play a key role in attempting to shape your promotions the right way. While poker or sports betting markets focus on skill, casino promotions is often focused on luck and chance. Everyone knows it is impossible to beat a casino in a long term battle, but the unpredictability of chance and the idea of a million dollar jackpot is certainly always enticing.

Lucky happens. People really do occasionally win big in casinos and everyone wants to believe that they might be that one. It's a fun idea that will never cease to be alluring.


Investigate available market offers.

One of the ways you can gain valuable knowledge and get a better idea on what to offer and how to promote - is to learn from already existing offers on the market. You will soon notice a pattern. Free spins, deposit bonuses, loyalty schemes etc, each of these options represents a different way to get to a different customer base and you need to understand the inner workings of these phenomenon. For example, free spins usually bring new players, deposit bonuses attract users to apply and start playing for real money while loyalty schemes make them stay. Also, don’t forget to include the short term promotion deals that often include casino tournaments, lottery picks and free money bonuses.

Each option has its own purpose and combining them to get the best effect is something you will need to learn. Find ways to get a free spinner to apply and make a deposit or try to make a regular user succumb to a loyalty scheme etc.


There are many reasons people try online casinos. From inability to live out an already created fantasy in reality, to motivating news stories, movies etc.


Identifying factors that motivate your players to apply is the key insight you need. So, invest time, investigate the competition and its ways and try to gain an advantage.


Here are some Casino deals you can promote:


EuroGrandMore Details

25% Revenue Share / $150 CPA


Winner CasinoMore Details

$150 CPA


21 NovaMore Details

25% Revenue Share / $150 CPA


Europa CasinoMore Details

30% Revenue Share



For other deals on PAW see here: Casino deals


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